business planning

what is swot analysis

What is SWOT Analysis?

SWOT Analysis is a tool to analyse your business operations to seek growth opportunities and is an important step in evaluating your business model. So what exactly is it? SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors and opportunities and threats are external or environmental. The object of the analysis is first to identify … Read more

Calculating Your Break-even Volume: Contribution Margin Method

Calculating your break-even volume is sometimes quite difficult. The formula for calculating the break-even point is as follows: Sales – ([Variable Cost per Unit x Sales Volume] – Fixed Costs) = 0 You are probably able to calculate the fixed and variable costs. But if you are starting, it may be difficult to work out the sales and sales volume … Read more